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Lock enterprises out of the market threshold low brand development increasingly prosperous
时间: 2014-12-22 15:44:12点击量:

Lock doors and windows with unprecedented development trend. Chain lock, padlock for motorcycle and disc locks and other products are also popular with consumers, sales is considerable. The export, foreign to the inquiry, return the single oriented, a strong wait-and-see atmosphere. Home Furnishing decoration increased, door lock, knob lock, anti-theft lock and hinge, door stopper products trend is better, higher volume. Industrial upgrading to windows and doors lock industry constantly, improve to hitherto unknown height window lock, but there are also some problems, these problems also need to cause the attention of the enterprise window lock.
Hardware lock in the hardware market everywhere can first, brand, no brand, in short, dragons and fishes jumbled together, hardware lock enterprises enter a doorsill low, many hardware lock business product variety, quality requirements is not high, the price is cheap, so there is a market, the low threshold of hardware lock market will bring the hardware lock the overall market threshold low.
In 2011, the "three high and two shortage", makes the Guangdong Meizhou hardware lock business subjected to impact, but some brand conscious hardware lock enterprises to actively enhance the anti risk ability, they through the promotion of product quality, the concept of human nature and high-tech elements into product development and production, speed up the transformation and upgrade, this part of the enterprise success probability of lock growth in the crisis in the greater.
Ten years ago, is still in the era of brand on consumers without the decoration of the house select lock, lock to find distinctive independent lock store or brand shop, then locks products in the hardware store or inconspicuous ordinary one, no special lock area clear. But in recent years with the concept and brand hardware lock market becomes more and more strong, lock brand stores, and even lock store alone has gradually emerged, and showed an upward trend year by year. Before 2008, Meizhou in addition to an independent hardware lock shop Gang hardware, no other independent shops. Beginning in 2009, huitailong began to be settled down in Meizhou, set up shop in shop in supermarkets, with independent space as the area, and formed a unique style of brand shop, opened a new chapter in the development of Meizhou hardware lock. Subsequently, the Chinese brand of a gleam of elegant hardware also started in Meizhou, and to store the form appears on the market, then, Mingmen lock industry, gold atom, Tian'an lock, King Arthur and other brands are to store the form appears in Meizhou, has brought unprecedented vitality to the hardware lock market.
Since then, hard advertising hardware lock independent also began to appear in a variety of media, it also injected fresh power to the hardware lock industry. In the home demand more personalized today, consumers are beginning to pay attention to hardware lock product brand connotation, combined with an identity or building level, consumers are in the choice of matching with the lock hardware products. With the development of the times, Meizhou hardware lock brand is more and more obvious, the lock enterprises gradually have exclusive stores, their exclusive style, the exclusive brand.
The overall capacity of our traditional lock Market for about 70000000000 yuan or so, manufacturers mainly concentrated in Zhejiang, Guangdong, Shanghai and Shandong four, in the category of layout, which Zhejiang Wenzhou forming the transport lock manufacturing base, Zhongshan Siu Lam lock mainly to Pujiang, Zhejiang mainly to padlock.
On the whole, from March last year, AQSIQ issued in Shanghai, Jiangsu, Zhejiang, Shandong, Guangdong and other five provinces locks and architectural hardware products and sampling results, spherical door locks, lock ferrule billiards product quality compared with 2008, 6.9 percentage points and 6.4 percentage points respectively to improve the sampling qualified rate. On the Meizhou market, the financial crisis that many locks enterprises in Meizhou have learned, Meizhou lock product quality has improved significantly. The author in the process of visiting the market, see the technical content of the market high quality, high-grade lock products more and more.
From the lock industry development trend, to the user experience and product of human nature concern has been paid more and more attention, more and more enterprises in the production of locks lock before new products, will be a comprehensive and in-depth understanding of consumer demand. For example: the hardware lock business to develop a system for indoor room door using a single tongue lock, developers from applications, users of the product demand, consumer habits of study on the market now, indoor locks widely and deeply, combining the feedback information of deep customers door factory, all new design in the lock body function, choose their favorite material according to the demand of customers, to meet the needs of the consumers.
The fierce competition in market and lack of standardization, low threshold, lock product market and lack of standardization, homogenization serious phenomenon of some products, the product does not have characteristic, dragons and fishes jumbled together, the authenticity difficile. To lock products in the production of - grade, high-end products scarce. Because the lock industry belongs to the labor-intensive industry, enter a doorsill low, not high degree of specialization, competition is becoming increasingly intensified. The increase in raw material costs, some locks enterprises to adopt a price war, increase the disorderly competition in the lock market, aggravate the development of lock industry.

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