Marketing has its own personality, with its own characteristics to create a demand to attract consumers. On the other hand, is a full range to meet customer demand for personalized, that is the enterprise to develop comparative offbeat productspersonalized, rich and colorful, in order to break the conventional dynamic marketing,mining, guide, create and satisfy the demand of the market, meet the personalized consumption trend of the people for the new, unconventional, change.

In today's society, the development of various technologies change rapidly, lock Market dragons and fishes jumbled together, let consumer feel blindly, produce misunderstanding. At present a lot of brand, no brand products have appeared in thehardware market, and the influence of the majority of consumers to the brand is still very strange, some brand locks enterprise is also the only people in the industryknow, most consumers do not know. So the development of consciousness of brandlock industry is very important.

General consulting hardware industry analysts think, hardware lock enterprises enter a doorsill low, many hardware lock business product variety, quality requirements is not high, price is cheap, so it must have the market, hardware lock this low thresholdwill make the whole hardware lock market threshold low. Even the hardware lockenterprises with advanced technology, but the hardware lock market then there will bethe same lock products. At present, the domestic market brand lock to lock productsin the production of - grade. Because the lock industry belongs to the labor-intensiveindustry, enter a doorsill low, not high degree of specialization, the high-end productvariety is very rare. Facing the problems of weak brand awareness lock industrydevelopment.

The enterprise to the brand consciousness, no lock products own brand, but some not well-known lock products. And the small lock should have his own brand products,only the brand, lock products with own label, increase customer awareness of enterprises. But some locks enterprises haven't realized the importance of brand sohardware lock brand products less and less.

According to the Champoux consulting released "2012 Chinese hardware tools marketanalysis and investment value study report" shows, not the business philosophy,management system, management method of lock enterprise development so that the existing economic resources and production factors allocation and use the best, this is the common characteristics with the inner lock enterprises.

Environmental protection energy-saving safety use the "lock" environmental protection and energy saving and safety lock industry attention is now in production.Practical action to call for serious environmental problems more responsible producer.Are the products of environmental system and occupation health and safety system certification; is gradually uses the environmental protection electroplating process,reduce the use of cyanide, with 3 chromium electroplating; whether to reach the discharge standard of pollutants for electroplating wastewater treatment and electroplating industries, are the manufacturers began to pay more attention to theproblem.

Editor: admin